Case Study: Luma Health achieves 96% YoY new user growth with AdVenture Media Group

Implementation of Google’s Latest Technology and Targeting Features Increases a Telehealth Company’s YoY New Users by 96%

Luma Health, a patient engagement platform for healthcare providers, was looking to grow in a niche SaaS market with low search volume, limited audience awareness, and difficult keyword targeting. AdVenture Media Group supported the company using Google Ads and LinkedIn Ads, along with Salesforce and Marketo integrations, to improve campaign targeting and conversion tracking.

AdVenture Media Group implemented broader match keywords, smart bidding, Google beta targeting features for healthcare-industry professionals, and deeper CRM/marketing automation integrations to qualify leads and optimize toward higher-quality conversions. The result was a 35% YoY decrease in CPA, a 96% YoY increase in new users, a 27% increase in profitable spend, and a 19% YoY increase in both quality conversions and time on site.

Luma Health