Case Study: GlobalTranz achieves higher ROI and lower PPC costs with AdVenture Media Group

GlobalTranz - Customer Case Study

GlobalTranz, a fast-growing 3PL and logistics technology company, needed a stronger marketing partner to help streamline its paid search and improve ROI. The company was seeing rising CPCs, falling conversions, low Quality Scores, and poorly organized AdWords campaigns that were generating lots of clicks but few qualified leads. AdVenture Media Group was brought in to diagnose and manage the PPC account.

AdVenture Media Group rebuilt the account structure, improved keyword organization, added long-tail and negative keywords, and launched remarketing plus A/B testing for landing pages and ad copy. The changes delivered a 21% drop in average CPC, a 534% increase in CTR, a 23% increase in conversion rate, a 35% decrease in cost per conversion, and $27,000 less spent month over month while maintaining the same volume of conversions and leads.

GlobalTranz

Todd Bookout

Marketing Director