Case Study: MyWallSt achieves profitable customer growth with AdVenture Media Group

Fintech App Rebrands, Uses Automation To Profitably Grow Customer Base

MyWallSt, a fintech/SaaS app focused on investing education and stock analysis, was struggling in a highly competitive market after a 2019 rebrand from Rubicoin. Working with AdVenture Media Group, they needed better ad messaging, cleaner tracking, and a more effective way to turn app downloads into paying customers rather than just chasing low-cost installs.

AdVenture Media Group shifted the strategy toward higher-quality audiences, optimized campaigns for trial starts instead of installs, refreshed creative with video, and used Facebook and Google automation to scale efficiently. This approach improved acquisition quality and profitability, delivering a 244% increase in free trial signups, a 45% increase in new customers, a 79% increase in new iOS subscribers, and a 264% increase in profitable average monthly ad spend.

MyWallSt

Niall Barry

User Acquisition Manager