Case Study: Fig & Bloom achieves 290% higher Shopping ROAS with AdVenture Media Group

Fig & Bloom boosts Shopping ROAS 290% with AdVenture Media Group

Fig & Bloom, an Australian floral company, sought to increase their Return on Ad Spend to fund expansion but faced unprofitable shopping campaigns and a thinly spread search strategy. They turned to AdVenture Media Group for help in optimizing their Google Ads approach to capture more market share profitably.

AdVenture Media Group consolidated the search campaigns and implemented smart bidding strategies, moving away from manual keyword segmentation. This gave the algorithms more flexibility to bid efficiently. They also optimized the product feed to highlight high-value items. The results included a 290% increase in Shopping ROAS, a 27% increase in Search ROAS, and a 102% increase in account-wide conversions.

Fig & Bloom