Case Study: Exotic Nutrition achieves 62% higher earned profit with AdVenture Media Group

Exotic Nutrition increases earned profit 62% with AdVenture Media Group

Exotic Nutrition, an online pet food company, faced challenges in profitably scaling its extensive ecommerce catalog across multiple advertising platforms. With varying product margins and a lack of precise profit data, their digital ad campaigns, managed by AdVenture Media Group, were not optimized for true profitability, making efficient growth difficult.

AdVenture Media Group implemented a custom solution, creating a dataLayer variable to track real-time profit per product and setting up Google Ads to optimize for this profit conversion value. This allowed their campaigns to consolidate and leverage machine learning to target the most profitable auctions. As a result, Exotic Nutrition saw a 62% increase in earned profit, a 49% increase in gross revenue, and an 18% increase in ROAS within three months.

Exotic Nutrition