Case Study: TaxJar achieves 95% more conversions with AdVenture Media Group

Conversion Rate Optimization Helps SaaS Company Transform Content Into Profitable Advertising Collateral

TaxJar, the eCommerce sales tax technology company, faced growth constraints from expensive branded search competition and underperforming content that was generating traffic but not enough conversions. They partnered with AdVenture Media Group to improve performance across SEM, display, retargeting, and content-driven acquisition.

AdVenture Media Group implemented a smart bidding strategy to control branded search costs and free up budget for new audience acquisition, then applied conversion rate optimization best practices to TaxJar’s content pages. The result was a 95% year-over-year increase in conversions, a 31% decrease in CPA, a 40% increase in time on site, and a 25% increase in top-funnel page views.

TaxJar

Chris Frank

Director of Demand Generation