Case Study: Fig & Bloom achieves 290% Shopping ROAS Growth with AdVenture Media Group

Campaign Consolidation and Smart Bidding Helps Local Business Expand Into New Territories

Fig & Bloom, an Australian floral arrangement company, came to AdVenture Media Group after struggling with PPC management from prior agencies and freelancers. Their shopping campaigns had been unprofitable and their search campaigns were too fragmented, making it hard to scale efficiently in a competitive, seasonal market while expanding into new regions.

AdVenture Media Group optimized the product feed, restructured and consolidated campaigns, and applied smart bidding to focus budget on higher-performing products and broader, higher-intent traffic. The result was a 290% increase in Shopping ROAS, a 27% increase in Search ROAS, a 25% increase in Shopping Conversion Rate, and a 102% increase in account-wide conversions, with ROAS rising from 170% to almost 300% over six months.

Fig & Bloom

Dan Groch

Co-Founder