Case Study: Agape Transportation achieves 94% lower CPA with AdVenture Media Group

Agape Transportation cuts CPA by 94% with AdVenture Media Group

The customer, Agape Transportation, a non-emergency medical transport service in New York City, faced severe driver recruitment challenges during the pandemic, compounded by strict local qualifications and an unoptimized website. They partnered with the vendor, AdVenture Media Group, to launch a digital driver outreach campaign using Facebook and Google Ads.

AdVenture Media Group implemented an unconventional, broad-targeting Facebook Ads strategy across New York City, allowing the platform's algorithm to find qualified candidates. This solution drastically outperformed their Google efforts. The results included a surge to 273 leads in 30 days and a cost per acquisition of just $31.21 on Facebook, representing a 94% decrease in CPA compared to Google and delivering the higher-quality leads the customer needed.

Agape Transportation