Case Study: Jive Software achieves a 827% decrease in cost per SQL with AdVenture Media Group

AdVenture Media Helps Jive Software Decrease Cost / SQL by 827%

Jive Software, an enterprise intranet software provider owned by Aurea Capital Partners, needed help scaling demand generation during a period of organizational change and a long B2B sales cycle. AdVenture Media Group was brought in to support aggressive growth goals, but the company’s private equity structure made it difficult to align on expectations, budgets, and lead quality.

AdVenture Media Group implemented a multi-channel paid media strategy across Google Ads, Microsoft Advertising, LinkedIn, and YouTube, then refined it by integrating Salesforce data and shifting focus to bottom-of-funnel search campaigns. As a result, AdVenture Media Group delivered a 4x increase in MQL-to-SQL conversion rate, a 243% increase in SQLs, and an 827% decrease in cost per SQL, while also creating a playbook that helped win additional business from another Aurea portfolio company.

Jive Software