Case Study: Charles & Colvard achieves higher revenue and ROAS with AdVenture Media Group

Advanced Retargeting Helps Illustrate Jewelry Brand's Buyer Journey

Charles & Colvard, the original creator of moissanite and a leading online jewelry supplier, was facing a major brand shift in 2016 as it moved away from lower-tier offerings and focused only on its premium Moissanite Forever One line. AdVenture Media Group had to adapt its PPC strategy to support this change while also educating a niche market, improving brand awareness, and making sure advertising remained efficient for the publicly traded ecommerce company.

AdVenture Media Group rebuilt the account with historical data analysis, tighter keyword controls, advanced remarketing, and a new “Information Seeker” approach that sent curious users to educational content instead of product pages. By better mapping the buyer journey and attribution, AdVenture Media Group helped Charles & Colvard achieve a 44% increase in average order size, a 61% lift in return on ad spend, a 22% increase in revenue, and a 51% rise in net PPC revenue.

Charles & Colvard