Case Study: The International Culinary Center achieves a 284% conversion rate increase with AdVenture Media Group

Advanced A/B Testing Framework Results in 284% Conversion Rate Increase for Educational Institution

The International Culinary Center, a leading culinary school in New York, worked with AdVenture Media Group to improve digital advertising performance across its many programs. ICC faced rising cost per lead, a complex multi-program funnel, and an over 150-page website that made it difficult to know whether traffic should go to landing pages or main-site program pages.

AdVenture Media Group rebuilt and tested new landing pages for ICC using a conversion-focused, mobile-first CRO framework with A/B testing, revised copy, stronger information architecture, and improved design. After usability research and further redesigns that preserved urgency while making pages more effective, AdVenture Media Group helped ICC achieve major gains, including a 284% increase in conversion rate on one program and overall conversion lifts that led to 100% of online traffic being shifted to the new landing pages.

The International Culinary Center