Case Study: AMC Networks achieves a 302% YoY increase in paid subscriptions with AdVenture Media Group

302% YoY Increase in Paid Subscriptions for AMC Networks

AMC Networks, through its Sundance Now streaming service, wanted to grow subscribers while lowering acquisition costs and improving retention. The challenge for AdVenture Media Group was that prior campaigns were too title-focused, creating inconsistent messaging, weak ad recall, and lower-quality signups that were more likely to cancel during the free trial.

AdVenture Media Group implemented a multi-channel branding and performance strategy for AMC Networks, including platform-focused creative, recipe video production, and PPC/social optimization across Google, YouTube, Facebook, Instagram, and search. The results included a 302% year-over-year increase in paid subscribers, 64,973 new subscriptions, and a 61% decrease in average CPA; Google Ads branded conversions rose 1,308%, cost per conversion fell 65%, and conversion rate increased 195%.

AMC Networks