Case Study: Forbes achieves 69% more subscriptions with AdVenture Media Group

20% Increase in Subscribers for Forbes Magazine

Forbes Magazine turned to AdVenture Media Group to grow subscriptions in a declining print market, while also increasing the share of orders paid upfront. The challenge was that Forbes no longer had exclusive content, so the brand needed a new way to convince readers to buy the print magazine instead of reading articles online.

AdVenture Media Group responded with a mix of creative display ads, video campaigns, PPC optimization, and retargeting across new channels like Facebook and YouTube. The result was a 69% year-over-year increase in overall subscriptions, a 20% increase in paid subscriptions, a 102% increase in PPC traffic, and the introduction of two new advertising channels by AdVenture Media Group.

Forbes