Case Study: Alternative Apparel achieves 166% revenue growth with AdVenture Media Group

166% Revenue Increase for Hanes Brand with Segmented B2B / B2C Strategy

Alternative Apparel, a sustainable clothing brand that sells both direct-to-consumer and wholesale blank apparel, partnered with AdVenture Media Group to grow B2B leads without hurting its B2C performance. The main challenge was separating wholesale intent from consumer search traffic while still protecting branded searches and increasing overall revenue.

AdVenture Media Group solved this by building a segmented B2B/B2C PPC strategy, including B2B-only branded search ads, display and video creative, competitor keyword targeting, ad extensions, and heavy remarketing. The result was a 166% increase in revenue, a 64% increase in ROAS, a 111% increase in branded revenue, and 7 new campaigns launched.

Alternative Apparel