Case Study: Xebec sells out earlier than expected with AdVenture Media

Xebec sells out Tri-Screen earlier than expected with AdVenture Media

Xebec, a pioneering DTC company selling portable dual-screen monitors, faced a significant challenge when its core audience of traveling consultants vanished due to the pandemic's shift to remote work. AdVenture Media was engaged to provide consultative services to help the company pivot its marketing strategy and identify new target audiences for its product.

AdVenture Media developed a new strategy by identifying and targeting four key personas: digital nomads, fully remote workers, hybrid workers, and students. They created tailored messaging and creatives for each group, highlighting the flexibility and productivity benefits of Xebec's monitors. As a result of this strategic pivot, the Xebec Tri-Screen completely sold out earlier than expected.

Xebec