AdVenture Media
62 Case Studies
A AdVenture Media Case Study
Wow 1 Day Painting, a professional painting service, was facing challenges with low-quality leads from its Google Display campaigns and a high cost per lead. Their primary conversion metric of tracking "clicks to call" was unreliable and did not translate into actual customer bookings, inefficiently using their advertising budget.
AdVenture Media addressed this by pausing the display campaigns and refining conversion tracking using Invoca call-tracking software. They restructured non-branded search campaigns and launched new Performance Max campaigns. As a result, AdVenture Media helped Wow 1 Day Painting achieve an 86.47% increase in overall conversions and a 61.14% surge in final bookings, while simultaneously decreasing the cost per booking by 26.48%.