Case Study: VersaDesk boosts branded search performance with AdVenture Media

VersaDesk boosts branded search impression share 46% with AdVenture Media

VersaDesk, a leader in standing desk solutions, faced significant challenges in its highly competitive PPC advertising landscape. Its primary competitor was aggressively dominating search results, even for VersaDesk's own branded terms, which threatened to siphon off bottom-funnel traffic ready to convert. AdVenture Media was brought on board to help make their digital advertising profitable and regain control of these critical searches.

AdVenture Media implemented a strategic solution focused on aggressively increasing branded impression share and sophisticated remarketing. They segmented the audience by buyer persona and created tailored ads and custom landing pages to address the specific concerns of users at different funnel stages. This strategy, which included YouTube remarketing, allowed for more personalized engagement. As a result, AdVenture Media helped VersaDesk increase its branded impression share by 46%, boost conversions by 25%, and grow Return on Ad Spend by 13% year over year.

VersaDesk