Case Study: Trinity Credit Services improves lead quality and close rates with AdVenture Media

Trinity Credit Services improves close rate 85% with AdVenture Media

Trinity Credit Services, a Texas-based credit repair company, faced challenges in lead quality and sustainability due to industry changes. They partnered with vendor AdVenture Media to manage a brand transition and develop a new, effective long-term marketing strategy focused on their PPC campaigns.

AdVenture Media implemented a unique strategy that rejected generic best practices in favor of creative thinking, advanced A/B testing, and a deep understanding of consumer behavior. This included creating custom landing pages for different user segments and establishing feedback mechanisms with the sales team. As a result, AdVenture Media helped Trinity improve its conversion rate by 9.5% and dramatically increase its sales close rate from 10% to 18.5%, while the overall cost-per-new-client was reduced by 37%.

Trinity Credit Services