Case Study: TaxJar Achieves 95% YoY Conversion Growth with AdVenture Media

TaxJar increases conversions by 95% with AdVenture Media

TaxJar, a leading SaaS provider for eCommerce sales tax automation, faced challenges with high costs on its branded search terms due to competitor bidding. This limited budget and hindered growth potential for new customer acquisition. Additionally, while their informative content drove significant traffic, it was not effectively converting visitors into customers. AdVenture Media was engaged for conversion rate consulting and PPC management.

AdVenture Media first implemented a smart bidding strategy for branded search, which drastically reduced costs and freed up budget. They then applied conversion rate optimization best practices to TaxJar's content hub, transforming it into a powerful tool for capturing leads. This solution allowed AdVenture Media to profitably invest in top-funnel traffic. The results included a 95% year-over-year increase in conversions, a 31% decrease in cost-per-acquisition, and a 168% increase in branded traffic.

TaxJar