Case Study: Sundance Now achieves 302% YoY growth in paid subscriptions with AdVenture Media

Sundance Now boosts paid subscriptions 302% with AdVenture Media

Sundance Now, a subscription-based streaming service from AMC Networks, faced challenges in growing its subscriber base and reducing acquisition costs. Its previous advertising was primarily title-specific, leading to inconsistent messaging, low ad recall, and higher costs. The main challenge was to shift focus from promoting individual shows to building the Sundance Now platform brand to better compete with major streaming services and attract higher-quality, longer-retaining subscribers.

AdVenture Media developed a multi-channel branding strategy to reposition Sundance Now. This included a "Big Fish/Little Fish" campaign that embraced its niche status and a series of sophisticated recipe videos to build brand personality. The vendor also optimized PPC and social campaigns for efficiency. As a result, AdVenture Media helped AMC Networks achieve a 302% year-over-year increase in paid subscriptions, a 1,308% increase in branded conversions via Google Ads, and a 65% decrease in cost per conversion.

Sundance Now