Case Study: SunAuto Tire & Service doubles store visits and cuts CPA by 27% with AdVenture Media

SunAuto Tire & Service doubles store visits and cuts CPA 27% with AdVenture Media

SunAuto Tire & Service partnered with AdVenture Media to enhance the efficiency and effectiveness of its digital advertising across its 39 brands. The primary challenges included managing accounts with varying performance levels, creating a consistent onboarding process for new brands, implementing machine learning on tighter budgets, ensuring accurate conversion tracking, and navigating evolving Google algorithms.

AdVenture Media implemented a structured three-phase process involving cleanup, testing, and scaling. Key strategies included a streamlined brand onboarding process, the development of Performance Max campaigns to drive store visits, and optimization of Google Search campaigns and conversion tracking. As a result, AdVenture Media helped SunAuto Tire & Service double total store visits, increasing them by 114%, while simultaneously cutting the cost per acquisition (CPA) for store visits by 27%.

SunAuto Tire & Service