Case Study: Shine A Light achieves 325% YoY brand amplification growth with AdVenture Media

Shine a Light drives 325% YoY growth with AdVenture Media

Shine a Light, an initiative combating discrimination and promoting inclusivity, faced the challenge of significantly amplifying its reach and engagement across diverse communities and digital platforms. To achieve this, they partnered with AdVenture Media to manage their paid media advertising campaign.

AdVenture Media implemented a multi-platform strategy utilizing YouTube Ads, Meta Ads, Twitter Ads, and programmatic advertising via StackAdapt. This approach included low-cost YouTube targeting and lookalike audience models on Twitter. The results were exceptional, with AdVenture Media delivering a 325% year-over-year increase in social media impressions, totaling 67.5 million, and a 629% increase in YouTube video views, achieving 11.9 million views.

Shine a Light