Case Study: Sefaria boosts donations and ROAS with AdVenture Media

Sefaria boosts Giving Tuesday ROAS to 6.98 with AdVenture Media

Sefaria, a non-profit organization building a free digital library of Jewish texts, faced the challenge of maximizing donations for its Giving Tuesday and end-of-year campaign while carefully managing its budget to avoid overspending. AdVenture Media was tasked with driving contributions through digital marketing initiatives that required careful oversight to sustain momentum throughout the day.

AdVenture Media implemented a strategy leveraging both Google and Meta Ads, but dynamically shifted budget allocation to favor Meta based on its stronger performance. The solution included launching campaigns early and using tailored messaging for specific audience segments. This approach resulted in a highly successful campaign, with AdVenture Media helping Sefaria achieve an overall Return on Ad Spend (ROAS) of 6.98 and a 51% year-over-year decrease in cost per acquisition (CPA).

Sefaria