Case Study: RiverSpring Living saves 56.4% per lead with AdVenture Media

RiverSpring Living saves 56.4% per lead with AdVenture Media

RiverSpring Living, a senior living community, faced challenges in generating quality leads and tracking their effectiveness due to restrictive Facebook ad categories and an inconsistent overall brand message. They partnered with AdVenture Media to overcome these obstacles and improve their paid media attribution.

AdVenture Media implemented a cohesive branding strategy and utilized YouTube, programmatic display, and targeted call campaigns. By employing advanced tracking through CallCap software, they optimized for high-quality leads that resulted in sales. This strategy led to a 56.4% savings per lead and allowed AdVenture Media to beat the cost per acquisition goal by over 50%.

RiverSpring Living