Case Study: Red and White Shop achieves 119% more conversions with AdVenture Media

Red and White Shop boosts conversions 119% with AdVenture Media

Red and White Shop, a retailer of NC State Wolfpack gear, sought help from AdVenture Media after their Google Ads account, previously managed by an entry-level Google employee, failed to deliver results. Their challenges included a disastrous account structure with broad keywords, stagnant low Quality Scores, and a critical lack of conversion tracking, which made it impossible to measure any return on investment.

AdVenture Media completely rebuilt the account, restructuring campaigns by geographic region and ad groups by product clusters to improve relevance. They implemented proper conversion tracking and focused on raising Quality Scores with targeted ad copy. This strategy led to a 119% increase in conversions and a 37% decrease in cost per conversion for Red and White Shop, demonstrating the measurable impact of AdVenture Media's expertise.

Red and White Shop