Case Study: Panoramic Doors achieves 47% YoY growth in MQLs with AdVenture Media

Panoramic Doors boosts MQLs 47% YoY with AdVenture Media

Panoramic Doors, a manufacturer of premium sliding glass doors, faced challenges with an influx of spam leads and a need to significantly increase the number of high-quality marketing qualified leads (MQLs) to support sales growth. They partnered with AdVenture Media to overhaul their marketing strategy and address data issues following their HubSpot CRM launch.

AdVenture Media implemented a methodical strategy using Performance Max campaigns, integrated honeypot and reCAPTCHA to filter spam, and performed conversion rate optimization. This solution drove a 47% year-over-year increase in MQLs and a 124% increase in new customer acquisition for Panoramic Doors, while also decreasing cost per acquisition by 21%.

Panoramic Doors