Case Study: Olami Souled achieves 110% more applications with AdVenture Media

Olami Souled boosts applications 110% with AdVenture Media

Olami Souled, an organization dedicated to helping young Jewish women reconnect with their heritage, faced challenges generating leads via Meta Ads due to the platform's restrictions on religious and ethnic targeting. This resulted in an unacceptably high cost per acquisition. AdVenture Media was enlisted to address this issue and improve the efficiency of their lead generation campaigns.

AdVenture Media implemented a refined strategy for Olami Souled by restructuring the Meta account into single-interest audience ad sets, allowing the algorithm to better optimize for each segment. This granular approach, along with testing various lead gen methods, led to a significant 110% increase in applications and a decrease in cost per acquisition, effectively overcoming the platform's targeting limitations.

Olami Souled