Case Study: Nasdaq Governance Solutions achieves 270% more SQLs with AdVenture Media

Nasdaq Governance Solutions boosts SQLs 270% with AdVenture Media

The customer, Nasdaq Governance Solutions, faced challenges in improving the quality of leads for its software product, needing to boost conversion rates while reducing a high volume of low-quality spam leads. AdVenture Media was engaged to help refine these lead generation and cost-per-lead goals.

AdVenture Media implemented a solution focused on spam reduction and strategic targeting, which included pausing inefficient ad campaigns and expanding to Bing Ads. This strategy dramatically cut the disqualification rate from 93% to 24% and reduced the cost per Sales Qualified Lead by 66%. Most significantly, AdVenture Media helped Nasdaq achieve a 270% increase in the number of monthly SQLs.

Nasdaq Governance Solutions