Case Study: MyWallSt grows free trial signups and new customers with AdVenture Media

MyWallSt increases free trial signups by 244% with AdVenture Media

MyWallSt, a fintech and SaaS company, faced challenges in profitably growing its customer base amidst a competitive market and a recent rebrand. Their previous advertising strategy, focused on low-cost app installs, was driving a high volume of downloads but resulted in poor retention and a low conversion rate to paying customers. They partnered with AdVenture Media to redefine their approach and improve the quality of their user acquisition.

AdVenture Media implemented a new strategy that shifted the advertising focus from app installs to free trial sign-ups, targeting higher-quality audiences through segmented lookalike models and embracing platform automation and best practices. This solution, leveraging Facebook and Google Ads, significantly improved customer acquisition efficiency. As a result, MyWallSt saw a 244% increase in free trial signups, a 45% increase in new customers, and a 264% increase in profitable average monthly ad spend.

MyWallSt