Case Study: Luma Health achieves 96% more new users with AdVenture Media

Luma Health increases new users by 96% with AdVenture Media

Luma Health, a patient engagement platform, faced challenges in digital advertising due to low search volume, a niche healthcare market, and low search awareness for its services. To overcome this, they partnered with AdVenture Media for a PPC advertising strategy.

AdVenture Media implemented a solution leveraging Google's latest targeting features, including beta demographic targeting to focus on healthcare professionals, and integrated Salesforce and Marketo for better conversion tracking. This strategy yielded significant results, including a 96% year-over-year increase in new users and a 35% decrease in cost per acquisition for Luma Health.

Luma Health