Case Study: LeverageRx scales profitable ad spend with AdVenture Media

LeverageRx boosts conversions 64% with AdVenture Media

LeverageRx, a digital lending and insurance marketplace for doctors, struggled to scale its Google Ads campaigns profitably beyond a few thousand dollars per month. Their bottom-funnel keywords were effective but costly, limiting their overall search impression share and preventing growth without sacrificing efficiency. They partnered with AdVenture Media for PPC management to overcome this challenge.

AdVenture Media implemented a strategy utilizing multiple dynamic search campaigns to target the various services LeverageRx provides. This approach allowed them to discover unique, less competitive search terms and leverage Google's machine learning. The new structure resulted in a 64% increase in conversions and a 17% decrease in CPA over six months, culminating in the most profitable month in the company's history.

LeverageRx