Case Study: Jive Software reduces cost per SQL with AdVenture Media

Jive Software cuts cost/SQL by 827% with AdVenture Media

Jive Software, an enterprise intranet software provider owned by a private equity firm, faced challenges in aggressively scaling its advertising efforts following a corporate buyout. The company hired AdVenture Media to ramp up spend and lead generation, but the complex corporate structure and long sales cycle made it difficult to demonstrate immediate performance to new decision makers.

AdVenture Media revised its strategy by integrating the client's Salesforce CRM with Google Ads to optimize for lead quality over quantity. This allowed for the use of automated bidding strategies focused on bottom-of-funnel audiences. As a result, AdVenture Media helped Jive Software achieve a 243% increase in SQLs and an 827% decrease in cost per SQL over a six-month period.

Jive Software