Case Study: GlobalTranz Saves $27K Month Over Month with AdVenture Media

GlobalTranz saves $27K month over month with AdVenture Media

GlobalTranz, a leading third-party logistics company, faced significant challenges with its paid search campaigns managed by AdVenture Media. The company was experiencing steadily increasing cost-per-click, a drop in conversions, and a majority of keywords that were not generating any leads. This mismanagement meant their online marketing budget was spending more money for fewer results, hindering their crucial growth.

AdVenture Media rebuilt the campaign structure from the ground up, segmenting by visitor type and utilizing extensive negative keyword lists to improve targeting. They also implemented strategic remarketing ads with custom audiences. This solution led to a 534% increase in click-through rate, a 21% decrease in average cost-per-click, and a 23% increase in conversion rate. Most significantly, AdVenture Media's work saved GlobalTranz $27,000 month over month.

GlobalTranz