Case Study: Forbes Magazine achieves 20% more paid subscribers with AdVenture Media

Forbes Magazine boosts paid subscriptions by 20% with AdVenture Media

AdVenture Media partnered with Forbes Magazine to address the challenge of declining print subscriptions across the industry. With its content no longer exclusive to the print edition and readily available online, Forbes struggled to articulate a compelling reason for consumers to purchase a physical magazine subscription.

AdVenture Media developed a multi-faceted strategy that included creative display ads, targeted video content for a new audience, and extensive PPC optimization. This approach successfully repositioned the prestigious Forbes brand for a new generation. As a result of these efforts led by AdVenture Media, Forbes Magazine achieved a 20% year-over-year increase in paid subscribers and a 69% overall increase in subscriptions.

Forbes Magazine