Case Study: Fig & Bloom achieves 290% higher Shopping ROAS with AdVenture Media

Fig & Bloom boosts Shopping ROAS by 290% with AdVenture Media

Fig & Bloom, an Australian floral arrangement company, sought to increase its Return on Ad Spend (ROAS) to fund expansion into new regions. They faced challenges with unprofitable shopping campaigns and search campaigns that were spread too thin in a competitive, seasonal market. They engaged AdVenture Media for PPC management to address these issues.

AdVenture Media implemented a strategy of feed optimization and campaign consolidation to focus on high-value products and leverage Google's smart bidding algorithms. This approach allowed the algorithms to more effectively target users likely to convert profitably. The solution delivered significant results for Fig & Bloom, including a 290% increase in Shopping ROAS and a 102% increase in account-wide conversions.

Fig & Bloom