Case Study: CityDrinks achieves 35% more app installs with AdVenture Media

CityDrinks boosts app installs 35% with AdVenture Media

CityDrinks, an eCommerce beverage delivery platform in Abu Dhabi, faced the significant challenge of navigating strict alcohol advertising regulations to promote its app without violating local laws. Partnering with AdVenture Media, they needed to establish their new brand and drive app installs using innovative strategies on platforms like Google Ads and Meta Ads while adhering to these constraints.

AdVenture Media implemented a strategy using carefully crafted, non-suggestive creatives and copy that conveyed the brand experience without directly mentioning alcohol. They timed promotions around major sporting events to capitalize on increased demand. This approach led to a 35% surge in app installs and a 53% increase in purchases, successfully establishing CityDrinks in a competitive market.

CityDrinks