Case Study: AudioEye increases qualified leads by 238% with AdVenture Media

AudioEye grows qualified leads 238% with AdVenture Media

AudioEye, a SaaS company providing digital accessibility solutions, faced the challenge of breaking through a competitive and often misunderstood market to generate high-quality leads. They needed to clearly articulate their value proposition, build trust, and achieve the aggressive growth targets expected as a publicly traded company. They partnered with the vendor AdVenture Media to leverage their digital marketing expertise.

AdVenture Media implemented a comprehensive strategy using machine learning to optimize advertising campaigns for higher-quality, bottom-funnel conversions. This was supported by a crucial integration between Salesforce and Google Ads to ensure data integrity and feed conversion data back into the algorithms. Additional efforts included conversion rate optimization, social media advertising, and video production. As a result, AdVenture Media helped AudioEye increase its total conversion rate by 83%, decrease cost per lead by 23%, and achieve a 238% growth in total qualified leads.

AudioEye