Case Study: AstraZeneca achieves dynamic $30M paid search budget allocation with AdVenture Media

AstraZeneca builds a dynamic $30M paid search model with AdVenture Media

The British-Swedish pharmaceutical company AstraZeneca approached AdVenture Media with the challenge of intelligently allocating a $30 million paid search budget. The goal was to increase market share and awareness for seven specific drugs across three therapeutic areas, targeting both patients and healthcare providers. AstraZeneca needed a sophisticated, data-driven model to guide this complex budget segmentation.

AdVenture Media developed a dynamic budget allocation model that incorporated market research, predictive analytics, and an "X-Factor" for real-time adjustments. The solution allocated spend across the seven drugs and two target audiences based on total addressable revenue potential and maximum achievable spend. The model AdVenture Media delivered was dynamic, allowing for ongoing optimization to maximize AstraZeneca's marketing goals and revenue.

AstraZeneca