Case Study: Alternative Apparel increases revenue by 166% with AdVenture Media

Alternative Apparel grows revenue 166% with AdVenture Media

Alternative Apparel, a sustainable fashion brand, faced the challenge of differentiating its B2B and B2C marketing efforts to grow wholesale leads without sacrificing its direct-to-consumer revenue. They partnered with AdVenture Media to implement a segmented PPC strategy that would specifically target business customers searching for services like screen printing.

AdVenture Media implemented a unique strategy, creating B2B-focused branded search ads and supplementing them with targeted display and video campaigns. This approach successfully captured the wholesale audience. The solution drove a 166% increase in overall revenue, a 64% increase in ROAS, and a 111% increase in branded revenue for Alternative Apparel.

Alternative Apparel