Case Study: Alludo achieves 35% SEM cost savings with AdVenture Media

Alludo realizes 35% SEM cost savings with AdVenture Media

Alludo, a renowned Canadian software company, faced challenges with its search engine marketing (SEM) strategy. Their heavy investment in branded keywords limited audience growth and their tactics lacked innovation, leading to stagnant performance. A further challenge was the need to better align their digital marketing efforts with their B2B channel sales. To address these issues, they partnered with AdVenture Media.

AdVenture Media implemented a new optimization framework for Alludo. Their solution involved a two-phase approach: first, optimizing SEM efficiency through budget reallocation, audience segmentation, and ad relevance testing, and second, developing strategies to align digital efforts with B2B sales. The results were significant, including improved campaign efficiencies and the realization of a projected 35% savings on SEM costs. This refined strategy unlocked growth and positively impacted ROI for Alludo's portfolio of brands.

Alludo