Case Study: Agape Transportation achieves a 94% decrease in CPA with AdVenture Media Facebook Ads

Agape Transportation cuts CPA by 94% with AdVenture Media

Agape Transportation, a leading medical transport service in New York City, faced significant driver recruitment challenges due to the pandemic and strict local hiring guidelines. They approached AdVenture Media to launch an online driver outreach campaign via Google and Facebook Ads, but were struggling with unqualified applicants and a website that was not optimized for conversions.

AdVenture Media implemented an unconventional, broad-targeting Facebook Ads strategy for Agape Transportation. This approach allowed Facebook's algorithm to find the best audience, resulting in a 94% decrease in cost per acquisition (CPA) to $31.21 and generating 273 high-quality leads in 30 days. The strategy also significantly increased brand awareness, leading AdVenture Media to reallocate the entire Google budget to the more effective Facebook campaign.

Agape Transportation