Case Study: International Tennis Hall of Fame elevates the fan experience with Advent

International Tennis Hall of Fame reimagines fan experience with Advent and a $12M capital campaign

The International Tennis Hall of Fame, a museum in Newport, Rhode Island, faced the challenge of modernizing its decade-old exhibits to preserve tennis history and prepare for a future "golden era" of inductions. They partnered with the vendor Advent on a comprehensive digital experience and fan engagement project to reimagine how they tell their story.

Advent implemented a multi-faceted digital solution including an AR experience with 131 floating tennis balls that trigger stories, interactive LED screens for exploring Hall of Famer legacies, and a Grand Slam exhibit narrated by Roger Federer. This modernization, part of a $12M capital campaign, transformed the visitor experience, allowing the Hall to honor its 270 inductees with new technology and create engaging social media moments.

International Tennis Hall of Fame