Case Study: Webedia streamlines ad inventory and invoicing with ADvendio

Webedia streamlines ad inventory across 6 countries with ADvendio

Webedia, a global digital entertainment enterprise, faced significant challenges in managing its ad inventory and purchase order process. Without a formal system, their AdOps team couldn't validate orders, and sales representatives had no access to inventory information, leading to risks of overbooking and inefficient operations. They partnered with ADvendio to implement its Salesforce-powered advertising software to centralize data and streamline these processes.

By implementing ADvendio's solution, Webedia consolidated its sales activities, enabling real-time inventory checks and direct booking to ad servers. This resulted in better information sharing between sales, AdOps, and finance teams, leading to significant time savings and a reduction in errors. The successful outcome prompted Webedia to roll out ADvendio across all its sales activities in six countries.

Webedia