Case Study: New Horizons achieves 50% recruitment savings with Advarra's Clinical Conductor CTMS

New Horizons Realizes 50% Savings in Recruitment Promotion

New Horizons, a clinical research organization managing 27 trials, faced the common challenge of maximizing recruitment efficiency and reducing wasted advertising spend while improving patient engagement and show-rates. To address this, New Horizons deployed Advarra’s Clinical Conductor CTMS to capture recruitment activities at study start (broadcast ads, direct mail, outbound calls) and to track inbound responses and patient communications across sites.

Using Advarra’s Clinical Conductor CTMS, New Horizons tracked inbound calls in real time, compared past-study data, purged low-quality leads, and automated reminders and group outreach—allowing quick reallocation of resources. The result: a 50% reduction in TV spend redirected to better recruitment strategies, a more targeted patient database, and more than a 10% improvement in show-rate, delivering measurable recruitment efficiencies.

New Horizons

Kimberly Compton

Patient Recruitment Coordinator