Case Study: Eurofins CRL achieves two-way participant communication and re-engages lapsed panelists with Advarra CCText

CCText Empowers Critical Two-Way Communications for Eurofins CRL

Eurofins CRL, a specialized clinical testing lab focused on personal care, hand sanitizers, and cosmetics, needed a simple, reliable way to communicate appointment details, study updates, and urgent notices with its trial panelists—especially since two-way communication was essential. To solve this, Eurofins CRL turned to Advarra and implemented Advarra’s CCText alongside their existing Clinical Conductor CTMS.

Advarra’s CCText enabled mass texting and two-way messaging so Eurofins CRL could quickly reach both the majority and isolated panelists; about 95% of panelists now receive texts. The solution re‑engaged lapsed participants, improved operational efficiency, and enhanced the participant experience across the 10–20 trials they manage, delivering measurable increases in outreach and study engagement.

Eurofins CRL

Adrienne Smith

Clinical Research Lab Manager