Case Study: Valley Lighting achieves exceptional showroom customer service with Advantive Inform ERP

Delivering Exceptional Customer Service on the Showroom Floor

Valley Lighting, a lighting and electrical distributor, faced challenges with their previous software provider, Prophet 21, which lacked deep product insight and streamlined customer service tools. Seeking a more robust solution, they partnered with vendor Advantive and implemented its Inform ERP software to gain better business intelligence and improve the efficiency of their large showroom operations.

Advantive's Inform ERP provided Valley Lighting with strategic pricing tools, a comprehensive CRM, and the InformMobile app for the showroom floor. This solution delivered exceptional customer support by giving staff instant access to detailed product and order histories, allowing for proactive client communication. The mobile tools enabled salespeople to check inventory, build orders, and process sales from a single device, dramatically speeding up service. As a result, Valley Lighting gained deep business insight and significantly enhanced its customer service capabilities, with the president remarking it was like having an extra, highly knowledgeable employee.

Valley Lighting

Frank Capasso

President