Case Study: BENDER improves showroom service and operations with Advantive's Inform ERP

Bender - Customer Case Study

Bender, a plumbing and HVAC wholesaler in New Haven, CT, faced the challenge of meeting the rising expectations of both trade and retail showroom customers. To prevent losing business to competitors, they needed to provide exceptional service and unify their operations. They partnered with Advantive and implemented its Inform ERP software to gain better control over inventory, sales, and customer relationships.

Advantive's solution provided Bender with embedded CRM for tracking customer follow-ups, multi-location inventory management, and centralized data. This enabled error-free warehouse operations and gave the sales team the tools for greater accountability. As a result, Bender gained a unified operation, won back previously lost business through improved quote follow-up, and solidified its reputation for top-notch customer service, ensuring customers choose them over competitors.

Bender

Mark Chirgwin

Director of Operations