Case Study: Audio Equipment Manufacturing Company achieves significant business growth with Advantech's Store Traffic Analytics

Significant Business Growth in The Audio Company Through Store Traffic Analytics Solution

Audio Equipment Manufacturing Company, a British maker of high‑end audio equipment, opened a flagship store in a Jakarta shopping mall and wanted to optimize store operations using data instead of guesswork. They engaged Advantech to deploy an In‑Store Heatmap and Store Traffic Analytics solution—one fisheye camera on the ceiling and two entrance/exit cameras feeding data into the UShop+ BI platform.

Advantech’s deployment produced daily heatmaps and traffic reports that revealed higher average transaction rates, increased mall footfall during promotions without improved conversion, and a mismatch between loitering hotspots and best‑selling items. Using Advantech’s insights the franchisee refocused marketing toward target mall audiences, cut promotional spend during mall campaigns, reconfigured in‑store displays, boosted sales of previously underperforming goods, and achieved measurable business growth.