Case Study: L’Oréal achieves revitalized brand image and faster content updates with Advantech digital signage

L’Oréal - Customer Case Study

L’Oreal China faced slow, costly updates to traditional poster light boxes across hundreds of sales outlets as it pursued a full digitalization strategy. To replace time-consuming print-and-distribute workflows and modernize in-store advertising, L’Oreal selected Advantech industrial digital signage solutions (implemented with system integrator Shanghai Unicross), moving from static light boxes to centrally managed digital displays.

Advantech provided industrial-grade signage players (DS-570 and ultra-slim DS-063), professional monitors and a centralized management platform so content can be uploaded once, auto-scaled, and distributed remotely; installations now cover 30–40 brand counters, one sales outlet and headquarters. The Advantech solution enabled faster, simultaneous content updates, lower print/logistics and maintenance costs, improved customer engagement and a refreshed brand image—examples include a Lancôme video wall of four 55" screens driven by the DS-570 (4×1080p/4K support) for reliable 24/7 operation.

L’Oreal