Case Study: Xiaomeisha SeaWorld achieves reliable, premium visitor wayfinding with Advantech UTC-532E kiosks

Enhancing Customer Experience with Rugged and Stylish Wayfinding Kiosks

Xiaomeisha SeaWorld in Shenzhen, China — a major aquarium and theme park drawing over one million visitors a year — needed more reliable and attractive interactive wayfinding kiosks after its original 32" touchscreen systems repeatedly failed in the aquarium’s high‑humidity environment. The park engaged Advantech and chose the Advantech 31.5" UTC-532E all‑in‑one touch computers as a rugged, stylish replacement.

Advantech deployed UTC‑532E units (Intel Core i5-4300U, 31.5" PCAP touchscreen at 1366×768, IP65 front panel, humidity tolerance 10–95% at 40 °C) across eight exhibition buildings and theaters, providing fanless industrial‑grade performance and brighter, more interactive content. The Advantech solution delivered stable operation in harsh conditions, elevated the park’s premium image, improved visitor satisfaction, and reduced maintenance and replacement costs.